Michael is a business leader, innovator, and industry expert in photography and digital printing. His innovative work with Hewlett-Packard developing new digital ink technology was ground breaking for the global printing industry. He is a Master Photographer, Fellow of the Australian Institute of Professional Photography (FAIPP), and a Certified Professional Photographer with the Professional Photographers of America (CPP). As the Co-Founder and Executive Chairman he brings his decades of industry experience to the forefront of this innovative start up. Michael and his Co-Founder Vittorio hand select all Emot professional photographers.